When you think about the Sundance Film Festival, you think about snow, boots, fashionable winter jackets, standing in line for film after film, (or if you’re press — Carpet after Carpet), fascinating panel discussions, and spotting That Celebrity as you walk up and down Main Street trying to figure out where to eat. “Wasn’t that Him? I know it was, we just saw Him in That Film!”
But if you’re a regular at the Sundance Film Festival, you can’t forget all the Gifting Lounges and Branding Experiences that happen around Park City during the festival. Sundance is definitely known for charming lounges, glamourous parties, outstanding gift bags and sensational Swag! Big Brands come year after year to Sundance to host parties and lounges where the celebrities can come after their red carpets and screenings to relax, and bask in great wine, delicious drinks and luxurious gifts. One such brand — Sommsation, a nationwide wine experience brand and direct-to-consumer online wine shop, rocked Sundance 2023 with smashing success this year!
Sommsation hosted a Wine Experience Lounge at the charming local wine bar Old Town Cellars. They also partnered with the Zooz Cinema Center as its official wine sponsor at the Mustang Restaurant. The Sundance 2023 Films that Sommsation hosted events for included: Fairyland, The Starling Girl, Fair Play, Aliens Abducted My Parents and Now I Feel Kinda Left Out, and Blueback; the Black-owned film company Confluential Films; the luxury fashion quarterly BASIC Magazine; the international Mammoth Film Festival; and the media property The Ankler.
The cast and crew of Aliens Abducted My Parents and Now I Feel Kinda Left Out, including stars Will Forte (SNL) and Elizabeth Mitchell (Lost) gathered for a charcuterie and cheese reception at the Sommsation Wine Experience Lounge. Actor Will Forte even commented that it was his favorite party of the whole festival!
Phoebe Dynevor (Bridgerton), first-time feature director Chloe Domont, and Alden Ehrenreich (Solo: A Star Wars Story) attended the post-premiere reception of the erotic thriller Sundance selection Fair Play.
Lauren Selig (Hacksaw Ridge, Lone Survivor), Caylee Cowan (Sundance selection Divinity, Sunrise in Heaven), Ella Balinska (Charlie’s Angels, Run Sweetheart Run), Ella Balinska (Plane, Zero Contact), and Tyler-Marie Evans (Here or There) comprised the blue-ribbon panel of female film experts in the lounge, which was moderated by Dawn Borchardt (Faux Reel Podcast, Cinema Femme Magazine).
The press junket for the Sundance selection Blueback, starring Radha Mitchell, was also hosted at the Sommsation Lounge.
The Sommsation Lounge closed out the week’s programming with a reception honoring the upcoming Mammoth Film Festival, hosted by Mammoth founders Tomik Mansoori and Tanner Beard and the non-profit artist organization The Art of Elysium, featuring a performance by Rain Phoenix.
At the foot of Main Street was the Zooz Cinema Center at Mustang Restaurant, which included Sommsation-supported events.
A reception honoring Confluential Films, the award-winning, Black-owned and Black-founded, film, television, and documentary production company and financier. Creator-driven, hyper-collaborative, and grounded in authenticity, guests included Algee Smith (Euphoria, Sundance selection Young. Wild. Free.) and Amin Joseph (Snowfall, Sundance selections We Were Meant To and To Live and Die and Live), among others.
Sundance selection Fairyland, Andrew Durham’s story based on the award-winning novel of the same name, recounts a young girl’s life growing up in San Francisco in the ’70s and ’80s with her gay dad. Stars Adam Lambert, Scoot McNairy, and Cody Fern joined producer Sofia Coppola at the event.
Finally, Sommsation sponsored the afterparty for the Sundance selection The Starling Girl, in which 17-year-old Jem Starling struggles with her place in her Christian fundamentalist community. Stars Lewis Pullman, Eliza Scanlen, Austin Abrams, and Jimmi Simpson attended alongside writer/director Laurel Parmet.
Sommsation let festival goers relax and unwind while enjoying an intimate, luxury environment in the heart of historic Main Street, with a hospitality experience featuring expert sommeliers and a world-class selection of limited production wines that included Au Bon Climat, Alexana Winery, Halter Ranch, Ponzi Vineyards, and Soter Winery. The Sommsation Lounge hosted celebrity-driven events that supported the top films, talent, media, and industry VIPs in Park City, and served guests from the larger Festival audience a curated tasting experience. Sommsation invites wine enthusiasts to explore their online shop of exceptional and one-of-a-kind wine offerings that ship directly to your door.
Check out the Sommsation website for yourself and create your own Sensational Wine Experience! Click On This: https://www.sommsation.com
About Sommsation: Sommsation is a modern wine experience brand and online shop connecting consumers with world-class sommeliers and top-tier winemakers around the world. Artfully arranged wine tastings feature hidden gems from independent wineries, paired with expert insights from their team of engaging sommeliers. The marketplace allows access to a wide range of exquisite wines not easily sourced or found. Sommsation handles all the details, making it easy to enjoy the ultimate wine experience, wherever, whenever. Visit Sommsation.com and follow their Festival journey on Instagram (@sommsation).
Source: Platform Media Group: Sommsation Sundance 2023 Press Release
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